Meet Our Staff

Heather Hoffman

Executive Director

Heather is an executive level human services professional with 20 years of program management and development experience in the non profit field, including management of diverse staff, budgeting for large programs, and successfully leading community partners to ending veteran homelessness in the City of Chattanooga, TN.

Paige Kitson

SOP Program Director

Paige Kitson joined Youth Shelters and Family Services in 2015 as our Street Outreach Program Director, overseeing our drop-in resource center and street-based outreach team.  She holds a BA in Intercultural Education and Leadership from Sterling College in Vermont and is a 2019 graduate of Leadership Santa Fe.  She brings nearly 15 years of local social services experience to her role, including positions at St. Elizabeth Shelters and Supportive Housing, the Interfaith Community Shelter at Pete’s Place, and Healthcare for the Homeless. She can often be found eating fruit snacks, using an excessive amount of Post-It Notes, and getting excited when adorable dogs stop by to visit. 

Yvette Martinez

STAR Program Director

Yvette Martinez is an enrolled member of the Navajo Nation Tribe from the Ramah Navajo Community. Yvette is Bitter Water Clan (Todich’ii’nii) and born for the Mexican Clan (Naakaii Dine’e’), her maternal grandfather is Chiricahua Apache (Chishi’) and her paternal grandfather is the Towering House Clan (Kinyaa’annii). She has an Associate of Arts degree in liberal arts from Southwestern Indian Polytechnic Institute – Albuquerque, NM; and a Bachelor of Arts degree in American Indian Studies with an emphasis in Social Welfare from Haskell Indian Nations University – Lawrence, KS. Yvette graduated in 2018 with her master’s degree in social welfare from the University of Kansas – Lawrence, KS. Yvette moved back to New Mexico and joined the Youth Shelters and Family Services team in August of 2019 as a Service Coordinator for the STAR+ Program in Gallup, NM and was later promoted as Program Manager for STAR+ Program in Gallup, NM in March 2020. In November 2022, Yvette accepted the Program Director role for the STAR+ Program providing services throughout Santa Fe, Los Alamos, Sandoval, McKinley, and Cibola counties.

Max Juarez

Transitional Living Program Director

Max Juarez is a dedicated force in rural communities grappling with substance abuse. With a background in social work, Max committed himself to making a grassroots impact. Working in a substance abuse clinic, he prioritized creating a supportive environment, emphasizing community and understanding. 

Recognizing the unique challenges of rural areas, Max initiated outreach programs to bring essential resources directly to these underserved communities. His approach focused on prevention, intervention, and ongoing support, breaking down barriers to care. Max also became an advocate for policy changes, working collaboratively with local governments and nonprofits to ensure equitable access to support services. 

For Max, the true reward lies in witnessing positive transformations in the lives of individuals and communities. Max Juarez’s story is a testament to the power of passion and commitment in creating meaningful change, one community at a time. 

Heather Maxey

Director of Philanthropy 

Heather Maxey joined Youth Shelters and Family Services in 2024. She has spent a large part of her career helping children and youth, and has worked in both the education and nonprofit sectors. Her experience includes teaching health promotion courses at a small college in Virginia, implementing health programs as part of a maternal and child health grant for local health departments in North Carolina, and researching children’s health issues for a nonprofit in Washington, D. C. She has a Master of Public Health, and a Master of Arts in Health Education. In her free time, she enjoys embroidery, hiking, and spending time with her husband and three rabbits.


Youth Emergency Shelter
Program Director

Coming soon!


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